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What is Marketing CRM? How to Increase Leads

18 August 2022 - iSystem Asia
crm marketing

CRM marketing at a time like this is an important requirement for all businesses, and through technological improvements, CRM marketing can now be implemented through CRM marketing software that has been integrated with other needs such as sales. This CRM marketing sales software can manage business relationships with customers to make marketing activities more effective.

What is CRM Marketing?

CRM marketing is one of the business strategies that uses CRM as a support for the company's marketing activities. By using CRM, business and customer relationships can certainly be managed properly. Thus, the company's marketing activities can also be carried out smoothly.

CRM marketing itself has complete data on prospects or customers that are processed to make customers loyal to the business.

The purpose of using CRM marketing, among others, is to gain profit, improve relations between business and customers, gain customer loyalty to the business, and retain customer transactions.

Read Also: What is CXM (Customer Experience Management)? Definition, Purpose, and Assessment

Benefits of CRM Marketing

Implementing CRM marketing into your business will bring several benefits, such as the following:

1. Getting New Customers

2. Increase Customer Satisfaction

3. Increase Customer Loyalty to the Company

4. Marketing Activities Become More Effective and Targeted

Business Benefits When Using CRM Marketing Software

CRM marketing has advantages for business success. By using this marketing CRM, good relationships with customers will be established. Marketing activities are also more effective when using the CRM method.

This will certainly make business processes run more effectively. which, of course will make a profit for the business. In addition, this marketing CRM software can also help after-sales services which will help the customer service department.

Here are other advantages of using CRM marketing software:

1. Get Complete Customer Data

Have access to customer data from all touchpoints to find out customer needs. So that marketing activities become more targeted.

2. Lead Management

Identifying the best leads, and prioritizing those with more value. As well as analyzing the conversion of prospects to improve marketing activities.

3. Marketing Campaign Management

Leverage the collaboration of multiple multi-channel features to meet business needs. Reach out to customers at the most appropriate time and through the most appropriate channels.

4. Doing Email Marketing Personally

Build a personal relationship with email marketing to all customers, and conduct analysis to determine which is more effective.

5. Customer Segmentation

Determine target customers for marketing campaigns, specifically and on target.

6. Flexible Platform Capabilities

Build and manage complex business processes using an easy and flexible low-code platform that adapts to business processes.

Read Also: Low Code Development Platforms vs Traditional Development | Which is the Best?

Boost Your Marketing Activities With CRM Marketing!

It can be concluded that CRM marketing is one of the marketing strategies using the CRM method in its implementation. The purpose of using CRM marketing is to create good relationships with customers in order to produce effective marketing activities.

By using CRM marketing, you can also use the BPM engine to automate business processes and increase the efficiency of your business marketing activities. Also, it makes it easier to customize and develop business processes by using low-code features.

But don't worry about implementing CRM marketing into your business. Here, iSystem Asia provides various solutions for your business, both in marketing and sales. iSystem Asia also provides several other services, such as CRM and BPM Technology, Consulting and Advisory, Training and Certification. For more information please contact the person below.

Read Also: Your Business Will Benefit From BPM Software! This is the reason

Discuss Your Software CRM Needs With Our Experts!




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About Author

iSystem Asia

System Asia is a Management and Technology Consulting Company, focusing on Customer Relationship Management (CRM), Customer Experience Management (CX) and Business Process Management (BPM). Our services range from training, certification, consulting and system implementation.
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