Insight

As the median age of b2b decision makers goes down, the perceived difficulty of reaching and persuading them through marketing goes up. Many successful marketers raise their eyes to the skies looking for divine inspiration. Do the processes and concepts that have driven success up to now no longer matter? Is it now just an

While conducting Net Promoter Score (NPS) research for a b2b technology client we asked the president of an operating division of a large multinational the following, “you gave our client the highest NPS score, what is the greatest benefit you get from them?” The answer, “our salesman”.

Email is among the most powerful online marketing tools out there; for many marketers, email marketing trumps PPC and offline marketing. The reason is simple email marketing lets you reach qualified prospects repeatedly, emails allow you to nurture leads like no other form of marketing. Leads from email lead to much higher conversion rates. Email

Menurut William J.S, pangsa pasar (Market Share) dapat diartikan sebagai bagian pasar yang dikuasai oleh suatu perusahaan, atau prosentasi penjualan suatu perusahaan terhadap total penjualan para pesaing terbesarnya pada waktu dan tempat tertentu. Pangsa pasar akan mengingatkan kita akan bauran pemasaran (Marketing Mix) yang dikenal dengan the Four Ps, yaitu Product (Produk), Place (Tempat), Price (Harga) dan Promotion

Do you want improve and provide an excellent customer service to your customers? Avert these 7 Deadly Sins of Customer Service: Detachment People like a little bit of concern, care and a show of interest, and that is why customer service should never show to be uninterested in customers’ likes, dislikes and even their personal