Month: April 2016

CRM Fundamentals In-House Training: PT Serasi Autoraya

PT Serasi Autoraya atau yang lebih dikenal dengan SERA merupakan salah satu anak perusahaan yang sahamnya dimiliki 99,9995% oleh PT Astra International dan membawahi beberapa unit bisnis strategis yaitu TRAC, mobil88, ibid, selog serta O-RENZ Taxi. Sebagai sebuah perusahaan transportasi dan logistic yang sedang berkembang pesat, SERA menilai bahwa pelayanan yang baik terhadap customer memegang …

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How to Select the Right CRM for Your Email Marketing Needs

Email is among the most powerful online marketing tools out there; for many marketers, email marketing trumps PPC and offline marketing. The reason is simple email marketing lets you reach qualified prospects repeatedly, emails allow you to nurture leads like no other form of marketing. Leads from email lead to much higher conversion rates. Email …

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Exclusive One-Day Workshop Series #1: “The One-to-One CRM Gap Analysis”

The first task in turning your organization into a one-to-one enterprise is to assess your current situation. How far along are you, and how far do you have to go? What particular issues should you be working on first? Where are you in relation to your competitors? The questions above are just some of the …

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