CRM stands for Customer Relationship Management which is a system for managing the relationship between the company and the customer. This CRM system was created to maximize the company's communication and marketing relationships to retain customers or find potential customers. Currently, not many companies know about the explanation, benefits, and objectives of CRM (Customer Relationship Management).

CRM adalah singkatan dari Customer Relationship Management yang merupakan sebuah sistem untuk mengelola hubungan antara pihak perusahaan dengan pihak pelanggan. Sistem CRM ini dibuat untuk memaksimalkan hubungan komunikasi dan pemasaran perusahaan untuk mempertahankan pelanggan atau untuk mencari calon pelanggan. Saat ini belum banyak perusahaan yang tahu tentang penjelasan, manfaat, dan tujuan dari CRM (Customer Relationship Management).

CRM software stands for "Customers Relationship Management" which means it is an application that is used to manage customer data and management of prospective customers until they become customers. Using CRM software will undoubtedly make it easier to manage huge customer data. Of course, the best CRM software must have several exclusive features to meet business needs.

Digital Bussines in this era of technological development has been greatly facilitated by many applications in business management. One of them is an application for management between business people and customers, namely CRM (Customer Relationship Management) software, which plays a very important role for a business. This software can be managed in-depth and detailed for business customers.

Industri retail di Indonesia kini makin terancam akibat perkembangan e-commerce yang pesat. Bahkan beberapa diantaranya sudah menyatakan gulung tikar karena terus menerus merugi.

Amazon adalah salah satu bukti perusahaan yang sukses memanfaatkan sistem Customer Relationship Management (CRM) untuk meningkatkan penjualan mereka. Hampir setiap tahun, penjualan mereka terus meningkat.