Sunny CRM Successfully Runs on China’s Largest Automotive Manufacturer

iSystem Asia and PT Jio Distributor Indonesia proudly announce the successful go-live of Sunny CRM on BAIC Indonesia. The collaboration marked a significant milestone in the digital transformation journey of one of Beijing-based major state-owned automotive manufacturers.

Following months of close collaboration, alignment sessions, and system development, Sunny CRM is now officially live and actively supporting BAIC Indonesia’s sales, service, and customer engagement operations. The official launch not only represents the deployment, but also reflects a shared commitment to building stronger, more connected, and data-driven customer relationships in the Indonesian automotive market.

The CRM implementation was designed to address BAIC Indonesia’s need for an integrated and user-friendly system to manage customer data seamlessly, streamline sales processes, and enhance after-sales service experiences. “We love how Sunny CRM powers us with greater visibility across the customer lifecycle, enabling faster decision-making and more personalized interactions. With this powerful tool, we believe that 2026 is going to be big!” said Dhani Muhamad Yahya, Chief Operating Officer from PT Jio Distributor Indonesia.

The go-live follows a successful kick-off and implementation phase involving key stakeholders from both organizations, ensuring the solution aligns closely with BAIC Indonesia’s operational needs and long-term business objectives. Future phases will continue to enhance system capabilities, supporting BAIC’s ongoing expansion and commitment to service excellence in Indonesia.

“Going live is a critical milestone, but it is also the beginning. This implementation is not just about technology adoption, but about empowering BAIC Indonesia’s teams with a system that supports how they work, how they serve customers, and how they grow the business,” said Ary Wardhana, Chief Operating Officer from iSystem Asia, implementation partner of Sunny CRM. 

Indar Wiguna, Chief Operating Officer from Sunny CRM shares his thoughts on how BAIC Indonesia runs Sunny CRM, “We built Sunny CRM to help organizations turn customer data into meaningful actions, and our commitment with BAIC Indonesia demonstrates how a CRM platform can go beyond record-keeping to become a foundation for connected, consistent, and scalable customer relationships,” told Indar.

Sunny CRM is honored to partner with BAIC Indonesia on this journey, supporting the brand’s vision to deliver world-class automotive experiences through smarter, more human-centered customer relationship management.

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