Emotional marketing is an approach that aims to evoke specific emotions in the audience—such as joy, nostalgia, pride, or even fear—to make the brand more memorable and to encourage actions like purchasing or sharing. Since motions significantly influence decision-making processes, this strategy is considered effective for marketers. According to a 2016 Nielsen study, ads that elicit an emotional response from viewers led to a 23% increase in sales.
By appealing to feelings such as happiness, pride, or empathy, brands can create memorable experiences that resonate with their audience. To do so, the following are some of the key components of emotional marketing:
- Emotional Appeal – Crafting messages that resonates emotionally with the audience
- Storytelling – Using narratives to create a connection and convey the brand’s values
- Visual Imagery – Employing visuals that evoke emotions and reinforce the message
- Music and Sound – Incorporating audio elements that enhance the emotional impact
Emotional marketing can help us increase customer loyalty. When customers feel emotionally connected to a brand, they are more likely to remain loyal and make repeat purchases. Emotional experiences are more memorable, making it easier for customers to recall the brand when needed, and this is how emotional marketing can enhance brand recalls. By giving content that resonates emotionally is more likely to be shared, which will increase brand visibility and reach. Above all, the main goal of emotional marketing strategy is that we could have an improved customer advocacy where satisfied customers are more likely to recommend the brand to others, acting as brand ambassadors.
How to Optimize Emotional Marketing
- Leverage Social Proof: Utilize customer testimonials and reviews to build trust and credibility
- Create Urgency and Exclusivity: Implement tactics like limited-time offers to prompt immediate action
- Utilize Color Psychology: Choose colors that evoke the desired emotional response. Implement Storytelling: Share compelling stories that align with the brand’s values and resonate with the audience. Engage Through Multiple Channels: Use various platforms to reach the audience and reinforce the emotional message.
- Implement Storytelling: Share compelling stories that align with the brand’s values and resonate with the audience
- . Engage Through Multiple Channels: Use various platforms to reach the audience and reinforce the emotional message
With over 12 years of experience, iSystem Asia provides software applications that have functions such as establishing good relationships with customers, determining target markets, and knowing customer needs. iSystem Asia also provides several other services, such as CRM and BPM Technology, Consulting and Advisory, Training and Certification. For over a decade, iSystem Asia is a certified and official partner of Creatio, the global vendor of No-Code platform. For more information, please click here.