About Scott Hornstein

 



Scott Hornstein

International author, lecturer and consultant, Scott Hornstein has worked with clients in all phases of marketing strategy, research and implementation to maximize customer satisfaction, retention and lifetime value.

“My passion is to create a greater and deeper understanding of the humanity of our customers and prospects, how they navigate the turbulent waters where life and job intersect. The marketing and sales process them becomes a compelling competitive differentiator, throwing oil on these waters, and resulting in a clarity of purpose that results in a greater quality and quantity of leads, happier customers that stay longer and buy more.”

Concentrations are in:

  • Technology
  • Manufacturing
  • Financial Services
  • Hospitality
  • Learning

Clients include: Microsoft, IBM, HP, AT&T, Merrill Lynch, Siemens. Applied BIosystems, Viryd Technologies, The Peelle Company. AmerInst Professional Services, Gilsbar Specialty Insurance, Pacificare. The Phoencian, Orient Express Hotels, Caesars Pocono Resorts. The ANA, Franklin Covey, Direct Marketing Association.

His articles and interviews have appeared in Brandweek, Adweek, AMA Executive Crcle bloig, Sales & Marketing Management, CRM, Catalog Age, BtoB, DMA Insider, The Toronto Star and more. Scott’s most recent book is, Opt-In Marketing. He has contributed to Integrated Direct Marketing: The Cutting Edge Strategy and Integrated Direct Marketing: Techniques and Strategies for Success. He has lectured for the ANA, AMA, DMA, NYU, Fordham, Mercy, Pace, and Connecticut State Universities.

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