Customer Relationship Management (CRM) Fundamentals: Creating Loyal Customers & Driving Customer Advocacy

JULY 20 2017 by T Setiawan

 

Jakarta, Indonesia – Dr. Paul Leow, DBA, P.CRM has delivered for CRM Fundamentals Public Training that was held at Aston Priority Simatupang Hotel, Jakarta, in April 5-6, 2017. The CRM expert readily took the role as the course leader throughout the two days of training.

With his background experience that is not only centered in CRM, Dr. Paul Leow shared his experiences and knowledge by presenting several real cases. Using these cases as an aid to let the participants understand easier, he focused on the concept and philosophy behind the true CRM. The goal of CRM is to deeply understand each customer’s attitudes, needs, and behavior to provide them optimal service and retain the relationship. As business success is all about customers and their needs, if a company want to to achieve and maintain leadership and profitability, it must have a sustained focus on CRM.

iSystem Asia is currently recognized as one of the training providers of AARM CRM Program in Indonesia. This public training is one of the regular training held for companies in need of expertise help in CRM field. Focusing on people, process and technology, this course will equip participants deep understanding of the fundamentals of CRM as well as the CRM philosophy and the implementation of CRM systems that incorporate and integrate information from sales, marketing and service.

Facilitated by Aina Neva Fiati, S.E., CCP, P.CRM, the participants for the training came from various companies such as PT Central Mega Kencana, PT Citilink Indonesia, and PT Grand Indonesia. PT Central Mega Kencana cater their customers from middle to high-end segments with more varieties of gem and jewelry products. PT Citilink Indonesia Citilink was established in 2001 as a low-cost subsidiary of Garuda Indonesia, set up to operate shuttle services between Indonesian cities. PT Grand Indonesia is widely known for their tagline “Best Shopping Experience in Jakarta”. As customer-centered businesses, they are required to be adequately educated in CRM field.

iSystem Asia is currently recognized as one of the training providers of AARM CRM Program in Indonesia. This public training is one of the regular training held for companies in need of expertise help in CRM field. Focusing on people, process and technology, this course will equip participants deep understanding of the fundamentals of CRM as well as the CRM philosophy and the implementation of CRM systems that incorporate and integrate information from sales, marketing and service.

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Aug

Professional CRM Certification Program

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T Setiawan