CRM Fundamentals
Professional CRM (P.CRM) Certification Program is an intensive four-days CRM fire-breaking training and certification program. Built and designed to fulfill the market need for passionate CRM professional who could lead and drive the organization succeeding in customer era.Since 2001, AARM have graduated hundreds of executives through the program. The program is initiated by AARM International – Association for the Advancement of Relationship Marketing – a global learning center for professionals in Customer Relationship Management.After being certified, you will be able to participate in our Continuing Professional Education (CPE) programs available only for our CRM Certifications alumni and you will be entitled to use the professional designation P.CRM after your name, an indication of having acquired the AARM International Executive level professional designation in CRM.

What You Will Learn


CRM Fundamentals – Concept & Philosophy :

  • Understanding Customers and Value
  • 3 Competitive Strategies
  • CRM Definition
  • CRM Benefits

IDIC Methodology :

  • Identify
  • Differentiate
  • Interact
  • Customize

CRM Types:

  • Strategic CRM
  • Operational CRM
  • Analytical CRM

Customer life-cycle – GKG :

  • Get
  • Keep
  • Grow

CRM in Action, Best Practice & Case Study :

  • Campaign and Marketing Communication Management
  • Sales Management
  • Service Management
  • Contact Center Management
  • Customer Loyalty

Managing CRM Implementation :

  • CRM Project Management
  • Integrating CRM & Corporate Strategy
  • Planning the CRM Initiatives
  • Organizing CRM Project Foundation
  • Deployment & Go Live
  • Post Implementation Evaluation

Customer Value Management & Measurement :

  • Customer Lifetime Value
  • Customer Loyalty
  • Customer Equity
  • Return on Customer

Technology & Infrastructure

Social CRM & Beyond CRM

Certification Exam




About AARM:

Established in 1995, AARM – Association for the Advancement of Relationship Marketing – is a global learning center for professionals in Customer Relationship Management. AARM provides a comprehensive set of Customer Relationship Management courses and certifications, and is facilitating collaboration efforts of CRM professionals around the world.

Where & When

February 22 to 25, 2017

(February 25, 2016 for certification exam)

08.30 – 04.30 PM

Aston Priority

Jl. Let. Jend. T.B. Simatupang Kav.9, Kebagusan, Jakarta Selatan, Indonesia


P.CRM Course Master & Facilitators


Paul Leow




Training & Certification Fee

You still have the chance to get USD 1,250 this month

Normal Price USD 1,500 per person

for training & certification exam.


Held in English & Bahasa Indonesia