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Exclusive One-Day Workshop Series #1: “The One-to-One CRM Gap Analysis”

7 April 2016

The first task in turning your organization into a one-to-one enterprise is to assess your current situation. How far along are you, and how far do you have to go? What particular issues should you be working on first? Where are you in relation to your competitors?

The questions above are just some of the material discussed in the workshop series premiered that was held by AARM (The Association for the Advancement of the Relationship Marketing)  through iSystem Asia – Customer Strategy Excellence Center, as authorized training partner in Indonesia on Thursday, 31 March 2016 ago.

Took place at Aston Priority Simatupang, Jakarta, this One-Day workshop is part of the CPE Program (Continuing Professional Education) for Professional Customer Relationship Management (P.CRM) Certification Program graduates. However, several CRM Professionals from various companies also took part.

Dr. Paul Leow, a Singaporean-born Canadian CRM Expert who has handled many CRM programs at several leading companies in many countries, this time lined up to be Workshop Leader. Throughout the event, the discussions were interesting because not only an academician, Dr. Paul Leow also a practitioner who could share his experiences and assist the participants in implementing CRM process in their respective companies. So that after attending this self-explanatory workshop which is equipped with three self-assessment tools, the participants will have a clearer picture of just how their business units or company is positioned with respect to being able to execute 1to1 customer relationship programs, and how much work there is to do.

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